Subaru: The “Be Who You Are Car” Sees Significant Reputational Gains in This Year’s US Top 100

It’s no wonder Subaru is the fastest riser of the US top 100 most reputable companies of 2018, jumping 236 spots in the rankings to #45. In the past year, Subaru increased its sales by 6.4% through Q3 marking the most significant rise in the Top 10-selling U.S. brands. And Subaru accomplished this while the automobile […]
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How to Earn a Strong US Corporate Reputation – in an Era of Disruption

  Reputation is perception – it’s an intangible concept. But these intangibles underscore political and socio-economic macro-trends that directly impact corporate successes and failures.   This year, reputation scores have decreased across the global corporate landscape—the global reputation bubble has burst with its sharpest decline since the Great Recession. The atmosphere is no different in […]
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Taking a Stand: Guns, Tobacco, and Minimum Wage

In the weeks following the tragic deaths of 17 students and staff members at the Marjory Stoneman Douglas High School in Parkland, Florida, there were no formal governmental legislation updates on gun control. Corporations, however, continue to step up by playing a larger societal role. Gun control, like equal pay, immigration, security breaches, and sexual […]
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Facebook is on Trial — and the Jury is Out

It has been a tumultuous 18 months for Facebook. And its perils are no longer isolated to the US but have amplified to a truly global scale. From accusations of influencing the outcome of the US Presidential election by accepting Russian advertising dollars to the alleged exploitation of up to 50 million personal profiles by […]
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What it Takes to be a Top 10 Most Reputable Company Worldwide in 2018

2018 marks an impactful year for reputation. In many ways, this year represents a strategic inflection point with an overall decline in reputation for the first time since the end of the Great Recession. With fake news, cybersecurity, corporate tax reforms, and gender equality grabbing the headlines, the measurement and management of reputation — its […]
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What is the Reputational Impact of Olympic Sponsorship?

Olympic Games, like the most recent in PyeongChang, South Korea, present a unique opportunity for corporations to reach millions of fans with the end game of strengthening their brand and boosting sales through targeted messaging about their products and services. Companies sponsoring the Olympics are increasingly investing in presenting the right message, particularly focusing on […]
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Tesla, Musk, and How to Skyrocket Your Reputation

In the stardust-covered wake of the Tesla Roadster, propelled into space by Elon Musk’s SpaceX, prevails an innovative triumph, a public relations boom, hints of environmental controversy, and a recently downtrodden stock. In other words, people have opinions, and perhaps even more questions. Does this incredible stunt boost Tesla’s reputation, and if so, how? And, […]
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How to Measure the Success of Your Corporate Communication Department

The corporate communication department represents the shoulders upon which the CEO – and the reputation of a company – stands or falls. The potential impact of this department and the executives who carry out a company’s reputation initiatives (brand, culture, and public persona) cannot be denied in 2018’s dynamic market landscape. Beholden to rapidly changing […]
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CSR Delivers Super Bowl Ad Touchdown

2018 might just go down as the year of the CSR Super Bowl — and be lightening rod for a whole new era of paid-for-media driven corporate social responsibility messages.

Top 10 Reputation Macro-Trends Every CEO Should Know

When it comes to macro-trends that impact reputation, 2017 has been quite the year. As the global economy becomes increasingly impacted by the intangibles that continue to shape and define the reputation of companies – we look through the rearview mirror of 2017, while keeping a mindful eye on where the world is going in […]
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