Technology and the (new) Cool Factor: Cool is no longer just about products

The Technology industry is highly competitive, with firms fighting for market share, workers and investor mind share. It is a sector that is led by companies that are early adopters of both technology and business practices, leading to the perception of the tech industry as being cutting edge with a ‘cool factor’. The technology sector has […]
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Companies with Deeply Powerful Purpose Yield Corporate Brand Strength — to Enhance Reputation

We recently published a case study detailing the relationship between a company’s brand strength and reputation. The focus of this study was based on an understanding of corporate brand purpose and how it can impact reputation. Organization’s that fully activate their purpose – and leverage it as a rudder and rallying cry for decision-making based […]
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Insights from Country RepTrak® 2016

2015 was a tumultuous year for countries and it appears that all the negative events that happened last year – whether accidents, corruption or acts of terrorism – have had its mark on the way people perceive countries. Our 2016 Country RepTrak® study shows that there is a general decline in trust in countries. This […]
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Key Learnings about Brand and Reputation

On June 15, RI Expert Stephen Hahn-Griffiths led a discussion on the interrelation of brand and corporate reputation and more specifically, how to leverage your organization’s brand purpose to positively impact your corporate reputation. Hundreds of thousands of stakeholder interviews over the last 11 years have shown us the increasing interdependence of brand and reputation […]
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The Reputation of Pharma Is Improving, But Will Pharmaceutical Companies Embrace the Invitation to Connect with the General Public?

By Kasper Ulf Nielsen, Executive Partner, Reputation Institute The reputation of pharmaceutical companies with the general public is average, but improving. This might come as a surprise to many industry insiders but the reality is that people actually trust, admire, and respect the individual companies in the pharmaceutical industry and want to know more about […]
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For Sanders and Clinton, It’s Likeability vs. Leadership — and Leadership Wins

Vermont Sen. Bernie Sanders came up short in a bid to upset his Democratic rival, former Secretary of State Hillary Clinton, in New York’s presidential primary Tuesday, and new data about why voters support certain candidates gives us a glimpse why. For Democratic candidates, it comes down to likeability versus leadership. Reputation Institute’s Presidential RepTrak® […]
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2016 U.S. RepTrak® 100 Demonstrates That A Strong Brand, Social Values Determine Public Perception

If there’s one big takeaway from our annual corporate reputation study in the United States, it’s that corporate reputation matters more than ever – and perhaps even more so than elsewhere in the world – given that so many of the companies at the top of our list have an “excellent” rating. The U.S. RepTrak® […]
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2016 Global RepTrak® 100 Demonstrates Importance of Across-the-Board Reputational Excellence

For companies hoping to succeed in a dynamic and competitive global market, a consistently positive reputation for a wide range of factors, from product quality to corporate citizenship, is a necessity. That’s one of the biggest lessons from the 2016 Global RepTrak® 100, the world’s largest annual survey of corporate reputations. The Global RepTrak® 100 […]
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2016 China RepTrak® 100 Shows Who You Are Matters More Than What You Sell

For companies of all shapes and sizes, in all corners of the globe, one of the big takeaways from Reputation Institute’s 2016 China RepTrak® 100 is that who you are as a company matters more than what products you sell. What is unique about the RepTrak® Pulse score is that it captures both the emotional […]
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Reputation Leaders Study Finds Companies with Strong Reputations Have a Foundation of Measurement in Place

Companies with strong and excellent reputations more often have a foundation of measurement in place and are able to focus their efforts on cross-stakeholder communication, corporate social responsibility and managing reputation risks, according to new research released this week by Reputation Institute (RI). The annual Reputation Leaders Study (RLS), in which RI surveyed more than […]
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