Uber: Leveraging a CEO to Drive Reputation Gain

Over the past year multiple companies have used “I’m Sorry” as a way of managing reputational damage. After Wells Fargo’s Re-Established and Facebook’s Here Together campaigns, in May 2018 Uber joins the ranks with their Moving Forward promise. The campaign video, narrated by Uber’s new CEO, Dara Khosrowshahi, introduces Uber’s new direction and promise to […]
Read More »

Introducing Kylie Wright-Ford, Our New CEO

The RI team is delighted to welcome our new CEO, Kylie Wright-Ford. Today, Monday, June 11, Kylie succeeds Tyler Newton, RI’s interim CEO who will continue to serve as Chairman of RI’s Board of Directors. We are incredibly enthusiastic about Kylie’s extensive experience and the dedication, commitment, and growth she promises to bring to RI […]
Read More »

UK Retailers Have an Innovation Problem – Here’s What They Can Do About It

The Reputational View from the High Streets of London Reputation Institute’s London office overlooks Europe’s busiest shopping street, Oxford Street. John Lewis, a high-end chain of British department stores, is currently refurbishing their flagship branch on Oxford Street and, while they do so, the building is wrapped in temporary hoardings declaring it is “Always Here, […]
Read More »

Does the Public Give Your Company Benefit of the Doubt?

Benefit of the doubt is a key indicator of corporate success or failure. To understand exactly what is meant by benefit of the doubt and the scope of its impact, it’s useful to define reputation and supportive behaviors. What is reputation? At RI, we define reputation as the emotional connection a person has with a […]
Read More »

3 Strategies to Improve Corporate Reputation

Strong corporate reputations require active governance and long-term vision. Stefano Cini, Managing Director of Reputation Institute in Italy echoed this sentiment when he recently announced the ranking of 2018’s most reputable worldwide companies in Italy. The event, annually held at the National Museum of Science and Technology in Milan, is attended by Fortune 1000 executives […]
Read More »

Facebook is Losing Face: Reputation Declines in the US Signal an Elevation of Risk

In certain Eastern cultures such as China, people think of reputation in association with “face” as somewhat of a proxy for honor and self-respect. In Western cultures such as the US, reputation is also associated with “face value” based on perceived corporate image in the way a company is viewed and as a reflection of […]
Read More »

What is Reputational Risk?

First, let’s define reputation. At RI, we understand reputation to be the beliefs and opinions that are generally held about someone or something. In our case, we specifically study the reputation of global corporations, industries, countries, and most recently, CEOs. When we talk about reputational risk, we’re referring to the likelihood of negative events, as […]
Read More »

The Wireless Industry has a Reputation Problem Putting Mergers and Acquisitions at Risk

The recent announcement of a proposed merger between Sprint and T-Mobile – the third and fourth largest wireless carriers in the US – has renewed scrutiny of this segment of the telecommunications (“telco”) industry and the overall impact of sizable corporate mergers on consumers at large. Wireless providers have been confronted with mounting pressure from […]
Read More »

Reflections on Reputation in LATAM from ESOMAR 2018

I recently had the privilege to be keynote speaker at the ESOMAR Latin American Conference in Buenos Aires. As you may already know, The European Society for Opinion and Market Research (ESOMAR) is the gold standard of research best practices and insight mining, and is strongly associated with ethical codes of conduct when it comes […]
Read More »

Reputation Fallout of L.L. Bean’s Break with Tradition

L.L. Bean: a “family business” under pressure   After marrying into an 8th generation Maine family seven years ago, I soon came to understand how dear L.L. Bean was to them – and the Pine Tree State’s residents at large. Multiple family members – including my wife – worked for the company, pilgrimages to the […]
Read More »