Monthly Archives: April 2015

Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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Kraft and Heinz: A Corporate Marriage Based On Good Reputation

Stephen Hahn-Griffiths, VP of Strategic Consulting, Reputation Institute The recent announcement of the merger between Heinz and Kraft to create “The Kraft Heinz Company” as the fifth largest food company in the world, raises all sorts of questions from a corporate, branding, and reputation perspective. As the two enterprises continue to finalize the details of […]
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Casting Light on the Shadow that Is Reputation

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln This quotation really struck a chord with me and brought forth imagery from nature to convey reputation in a tangible way. Reputation is built on a foundation of […]
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