Monthly Archives: May 2015

The Derailment of Amtrak’s Reputation?

By Jennifer Villarreal, Corporate Communications Manager, Reputation Institute Figuring out the cause of the Amtrak derailment in Philadelphia has been anything but straightforward. We’ve heard about the train speeding, a projectile purportedly hitting the train, and now the focus is on the engineer’s cellphone and whether he was texting. Already we know there have been […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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Q&A: Risky Business – How to Proactively Manage Reputation Risk

When most people hear about reputation risk, they often first think of large companies who haven’t demonstrated strong risk management practices. Target with its data breaches often comes to mind, or the banking industry’s missteps and eventual federal bailout of eight large banks. And rightfully so, because Target and the banking industry didn’t just put […]
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