Monthly Archives: June 2015

Q&A: The Science Behind RepTrak®

Now, more than ever, companies are recognizing the need to measure their reputations. Hits to a company’s reputation can be devastating, whether it’s the Apple Foxconn scandal or the recent data breach involving security contractor USIS and the hacking of the security clearance information of 4.2 million U.S. government employees. What better time than now […]
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Q&A: What’s Brand Got to Do With It?

The link that I want to explore today is between brand and reputation. In the past six months, our Reputation Leadership Network (RLN) members have been asking about the relationship between brand and reputation. Our RLN members are senior communications executives at major corporations, such as P&G, Hershey’s and Lowe’s, who engage with their peers […]
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