Monthly Archives: July 2015

Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
Read More »

Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
Read More »