Monthly Archives: March 2016

2016 U.S. RepTrak® 100 Demonstrates That A Strong Brand, Social Values Determine Public Perception

If there’s one big takeaway from our annual corporate reputation study in the United States, it’s that corporate reputation matters more than ever – and perhaps even more so than elsewhere in the world – given that so many of the companies at the top of our list have an “excellent” rating. The U.S. RepTrak® […]
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2016 Global RepTrak® 100 Demonstrates Importance of Across-the-Board Reputational Excellence

For companies hoping to succeed in a dynamic and competitive global market, a consistently positive reputation for a wide range of factors, from product quality to corporate citizenship, is a necessity. That’s one of the biggest lessons from the 2016 Global RepTrak® 100, the world’s largest annual survey of corporate reputations. The Global RepTrak® 100 […]
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2016 China RepTrak® 100 Shows Who You Are Matters More Than What You Sell

For companies of all shapes and sizes, in all corners of the globe, one of the big takeaways from Reputation Institute’s 2016 China RepTrak® 100 is that who you are as a company matters more than what products you sell. What is unique about the RepTrak® Pulse score is that it captures both the emotional […]
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Reputation Leaders Study Finds Companies with Strong Reputations Have a Foundation of Measurement in Place

Companies with strong and excellent reputations more often have a foundation of measurement in place and are able to focus their efforts on cross-stakeholder communication, corporate social responsibility and managing reputation risks, according to new research released this week by Reputation Institute (RI). The annual Reputation Leaders Study (RLS), in which RI surveyed more than […]
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The Olympics May Be Bad For Your Civic Health

Whenever the bidding process to serve as a host for the Olympics begins, cities around the globe are quick to throw their hats into the ring, eager to take advantage of the acclaim and status that comes with hosting the quadrennial games. It’s easy to understand why most cities see the Olympics as a quick […]
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Reputation Institute Announces 2016 Research Agenda

As the end of winter approaches, we reach one of the most exciting times at Reputation Institute. Our survey teams have completed their work, returning to our research group a literal mountain of data gathered from more than 500,000 ratings in 20 different countries. Now we get to the analysis of all the information – to find […]
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