Monthly Archives: April 2016

For Sanders and Clinton, It’s Likeability vs. Leadership — and Leadership Wins

Vermont Sen. Bernie Sanders came up short in a bid to upset his Democratic rival, former Secretary of State Hillary Clinton, in New York’s presidential primary Tuesday, and new data about why voters support certain candidates gives us a glimpse why. For Democratic candidates, it comes down to likeability versus leadership. Reputation Institute’s Presidential RepTrak® […]
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