Monthly Archives: August 2016

Technology and the (new) Cool Factor: Cool is no longer just about products

The Technology industry is highly competitive, with firms fighting for market share, workers and investor mind share. It is a sector that is led by companies that are early adopters of both technology and business practices, leading to the perception of the tech industry as being cutting edge with a ‘cool factor’. The technology sector has […]
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Companies with Deeply Powerful Purpose Yield Corporate Brand Strength — to Enhance Reputation

We recently published a case study detailing the relationship between a company’s brand strength and reputation. The focus of this study was based on an understanding of corporate brand purpose and how it can impact reputation. Organization’s that fully activate their purpose – and leverage it as a rudder and rallying cry for decision-making based […]
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