Author Archives: Reputation Institute

Business Impact of Catalan Independence Measured

With so many eyes on Spain and the Catalan independence movement, the business world in Spain is already feeling the impact of the political climate. Spaniards inside and outside Catalonia are using their purchasing power to express their political stance and companies are making tough choices, like whether to maintain headquarters in Catalonia. Reputation Institute’s […]
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What can corporate communicators learn from the Louvre?

Reputation Institute co-founder Cees van Riel recently explored the interesting world of museum reputations. In a first of its kind study, he examined the reputations of 18 museums across 4 continents and the results of the study were abundantly clear: people love museums. Cees explains: “Museums are highly appreciated for their contribution to society. They […]
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Expert Takeaways Post PRSA International Conference

“The Spirit of the Revolution” was an apt theme for PRSA’s 2017 International Conference held in early October in Boston. It captures some of the current political and social disruption we are experiencing across our national cultural landscape. And it is this idea of dynamic change that came to mind as I reflected on some […]
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Equifax’s Reputation Falls 14 Points to “Sub-Prime” Level

As a follow-up to a blog that was posted a few days ago, we decided to go back into the field to measure Equifax’s reputation among the US general public. In the wake of the data breach and subsequent events, what we have found is that Equifax’s reputation has plummeted. In February 2017, Equifax’s reputation […]
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The Equifax Data Privacy Crisis is a Major Reputational Black-Eye that will Take Time to Recover

…and it Might Even Have Implications for Other Financial Services Companies No doubt, the Equifax data breach that exposed the personal information of over 140M US consumers will have significant impact on the reputation of the company. The crisis is likely to be debilitating for the business over the short-term, and over the long-term it […]
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Reputation Insights for US Insurance Sector

We recently presented the results of the 2017 US Insurance RepTrak®. In addition to releasing the Pulse scores and rankings of 44 insurance providers, we also shared trends that demonstrate the changing priorities of stakeholders within the US Insurance sector. [ Get the report ] For an insurance company, having a strong reputation is important, […]
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The Value of Strong Country Reputation in 2017

We recently released the 2017 Country RepTrak®, the study of the most reputable countries in the world. Canada, Switzerland and Sweden claimed the top 3 spots and all three countries have ranked in the top 5 of the study consistently over the last 6 years. This blog will explore what happened further down the list […]
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BlackRock Doubles Down on CSR

BlackRock CEO Larry Fink’s recent annual letter to CEOs holds a mirror up to leading companies around the world and challenges them to take a serious look at their purpose as organizations. From corporate governance to local community investment, Fink emphasized the importance of CSR programs that make a real impact on both financial and […]
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Innovation Drives Strong Reputation for Visa

Visa, Inc. has been experiencing financial success year over year since its IPO in 2008. Our reputation research also reveals that Visa continually outperforms its competitors like American Express, Mastercard and the financial industry as a whole when it comes to measuring reputation. In fact, Visa’s most recent Pulse score (74.5) is over 5 points […]
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Retailer Colruyt tops Belgian ranking – highlights from 2017 Belgium RepTrak®

Since 2011, Reputation Institute has published a reputation ranking of the largest, most well-known companies in Belgium. In the recently published results of the 2017 Belgium RepTrak® by Reputation Institute’s partner akkanto, retailer Colruyt tops the list for the sixth time. In this seventh edition of the Belgium RepTrak®, Colruyt achieves an excellent reputation score […]
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