Author Archives: Reputation Institute

The Reputation Landscape is changing in France

By Kasper Ulf Nielsen and Olivier Forlini, Reputation Institute The French public is expecting more from companies than ever before. It is not enough to deliver strong financial results companies also need to deliver on the social impact to win the trust and support with the French consumers. To be a top 50 company in […]
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The Role of Strong Leadership in Driving Stakeholder Support

Recent news items surrounding the CEO of Uber and the President of Samsung are just a few examples of how an organization’s leadership plays a large role in corporate reputation. We sometimes refer to the Leadership dimension of our RepTrak® model as the ‘driver of drivers,’ mainly because an organization’s leader represents the values of […]
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Leveraging Social Responsibility in an Era of Global Change

Whether advocating for free trade or worker’s rights, more than ever companies have a unique opportunity to engage internal and external stakeholders and demonstrate their commitment to programs and products that benefit society. Some of this may be a reaction to recent political winds and “actions,” but to be impactful in the long run, initiatives […]
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Reputation Economy 2017: RI Experts Weigh in with Their Predictions

We asked our reputation experts to share their thoughts on the state of the reputation economy as we transition into 2017. What were some of the highlights of 2016 and what can we expect in the year ahead? Kasper Ulf Nielsen Executive Partner, UK & France @Kasperulf Through the reputation research we have done over […]
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What Companies Can Learn from Why Trump Won the US Presidential Election: Focus, Purpose, Relevancy, and Conviction

You may love Trump, or you may hate him. And as we have found from our Presidential RepTrak® study since February 2016, many people consider him of especially low repute. But you can’t deny two things. One, Trump is now the de facto President elect. And two, how he won the election is probably one of […]
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Performance Spirals: Up for Amazon, Down for Samsung

In the financial markets, the ultimate barometer of a company’s performance is without doubt its market value –and that’s just based on the price investors are prepared to pay for its shares. But what makes a buyer bid up the price of a company’s shares? Research shows that, in most such things, the best predictor […]
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What are the odds that Samsung surfs the scandal?

These days we hear all sorts of stories around what Samsung has done with its Galaxy Note 7 product – a product that has built great consumer feedback until we heard the serious problems it can bring. Problems serious to the point that airlines do not allow it to be turned on during flights. In the […]
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Technology and the (new) Cool Factor: Cool is no longer just about products

The Technology industry is highly competitive, with firms fighting for market share, workers and investor mind share. It is a sector that is led by companies that are early adopters of both technology and business practices, leading to the perception of the tech industry as being cutting edge with a ‘cool factor’. The technology sector has […]
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Companies with Deeply Powerful Purpose Yield Corporate Brand Strength — to Enhance Reputation

We recently published a case study detailing the relationship between a company’s brand strength and reputation. The focus of this study was based on an understanding of corporate brand purpose and how it can impact reputation. Organization’s that fully activate their purpose – and leverage it as a rudder and rallying cry for decision-making based […]
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Key Learnings about Brand and Reputation

On June 15, RI Expert Stephen Hahn-Griffiths led a discussion on the interrelation of brand and corporate reputation and more specifically, how to leverage your organization’s brand purpose to positively impact your corporate reputation. Hundreds of thousands of stakeholder interviews over the last 11 years have shown us the increasing interdependence of brand and reputation […]
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