Author Archives: Reputation Institute

6 Reasons Why Reputation Management is Crucial for Facebook’s Next CMO

Recently, Facebook has been on the hunt for a new Chief Marketing Officer, set to replace Gary Briggs, who announced his resignation this past January. Given the tumultuous few years Facebook has had — from data privacy scandals to fake news allegations, Russian election interference and CEO Mark Zuckerberg’s testimony in Congress — this new […]
Read More »

Why Apple (and Samsung) Should Be Worried About Huawei

Huawei’s exceptional growth over the past years in the telco manufacturing sector has been impressive, with consistent (if slightly slowing) double-digit increases in both revenue and profit, plus a breakthrough in the Forbes top 100 of the 500 largest global companies in 2017. More importantly, the Chinese smartphone maker just surged past Apple to assume […]
Read More »

Corporate Social Responsibility – How to Align Perception with Reality

In his recent annual letter to CEOs, Blackrock Chairman and CEO Larry Fink, stated that “society is demanding that companies, both public and private, serve a social purpose.” Companies achieve and serve social purpose primarily through their corporate social responsibility (CSR) initiatives. CSR is fundamental for companies to consistently be given a license-to-operate. And as […]
Read More »

7 Ways to Quantify Reputation

Q: How does Reputation Institute quantify an intangible concept like corporate reputation? A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense. At Reputation Institute, we define reputation as […]
Read More »

CSR as a Buffer for Reputational Risk? Hey, It Works for Google

On July 18, 2018 the European Commission hit Google with a whopping $5.1 billion, or €4.34 billion, fine for illegal practices and abuse of the Android platform for market dominance. In the eyes of the EU, Google has become too big. In its press release, the European Commission claimed that Google breached EU antitrust rules, […]
Read More »

How CSR Impacts Corporate Reputation

Corporate social responsibility (CSR) is a way organizations choose to contribute to make the world a better place; to demonstrate that they care for a purpose other than profit. Under the CSR umbrella you’ll find the feel good side of business: philanthropy, volunteerism, activism, environmental protection, education, ethics, workplace culture. Not every company has a […]
Read More »

2018 Country Reputation Review – What It Takes to Be the Best

RI recently published research listing countries with the strongest reputations worldwide. This list, the result of our annual Country RepTrak® study, compiles the reputation of the 55 largest countries in the world. Fieldwork is carried out among informed consumers in the former G-8 countries (USA, Germany, France, Italy, UK, Canada, Japan and Russia). 2018 results: […]
Read More »

What is a Chief Reputation Officer?

At its core, a Chief Reputation Officer (CRO) is a member of the executive leadership team who reports directly to the CEO. The CRO’s primary responsibility: build and maintain a strong corporate reputation. As with any role, nuances may vary from company to industry, but the CRO is primarily responsible for the following reputation KPIs: […]
Read More »

Uber: Leveraging a CEO to Drive Reputation Gain

Over the past year multiple companies have used “I’m Sorry” as a way of managing reputational damage. After Wells Fargo’s Re-Established and Facebook’s Here Together campaigns, in May 2018 Uber joins the ranks with their Moving Forward promise. The campaign video, narrated by Uber’s new CEO, Dara Khosrowshahi, introduces Uber’s new direction and promise to […]
Read More »

Introducing Kylie Wright-Ford, Our New CEO

The RI team is delighted to welcome our new CEO, Kylie Wright-Ford. Today, Monday, June 11, Kylie succeeds Tyler Newton, RI’s interim CEO who will continue to serve as Chairman of RI’s Board of Directors. We are incredibly enthusiastic about Kylie’s extensive experience and the dedication, commitment, and growth she promises to bring to RI […]
Read More »