Author Archives: Reputation Institute

Amazon: No Same-Day Shipping When it Comes to Reputation

Between 2014 and 2016, Amazon was the most reputable company in the US. In 2018, while still holding on to a very strong reputation of 79.2 among the general public, Amazon dropped to number 10 in the US. Amazon’s reputation has mainly been driven by one specific stakeholder group: its customers. With 91% of respondents […]
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These are the Most – and Least – Reputable Cities in the World

City RepTrak is a global survey based on more than 22,000 ratings from the public in the G8 countries. It ranks the world’s 55 most reputable cities based on levels of trust, esteem, admiration, and respect. This data helps cities and governments understand how to set their city apart on the world stage, with a […]
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The Business Case for Reputation

Simply stated: reputation enhances business. This is not a bold claim — it’s a fact. Business is better when more people want to buy from, invest in, and work for your company. Companies with strong reputations leverage stakeholder support to outshine the competition and reap revenue rewards. Reputation is an economic multiplier and there are a variety […]
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