Category Archives: Uncategorized

How CSR Impacts Corporate Reputation

Corporate social responsibility (CSR) is a way organizations choose to contribute to make the world a better place; to demonstrate that they care for a purpose other than profit. Under the CSR umbrella you’ll find the feel good side of business: philanthropy, volunteerism, activism, environmental protection, education, ethics, workplace culture. Not every company has a […]
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2018 Country Reputation Review – What It Takes to Be the Best

RI recently published research listing countries with the strongest reputations worldwide. This list, the result of our annual Country RepTrak® study, compiles the reputation of the 55 largest countries in the world. Fieldwork is carried out among informed consumers in the former G-8 countries (USA, Germany, France, Italy, UK, Canada, Japan and Russia). 2018 results: […]
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What is a Chief Reputation Officer?

At its core, a Chief Reputation Officer (CRO) is a member of the executive leadership team who reports directly to the CEO. The CRO’s primary responsibility: build and maintain a strong corporate reputation. As with any role, nuances may vary from company to industry, but the CRO is primarily responsible for the following reputation KPIs: […]
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Uber: Leveraging a CEO to Drive Reputation Gain

Over the past year multiple companies have used “I’m Sorry” as a way of managing reputational damage. After Wells Fargo’s Re-Established and Facebook’s Here Together campaigns, in May 2018 Uber joins the ranks with their Moving Forward promise. The campaign video, narrated by Uber’s new CEO, Dara Khosrowshahi, introduces Uber’s new direction and promise to […]
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Introducing Kylie Wright-Ford, Our New CEO

The RI team is delighted to welcome our new CEO, Kylie Wright-Ford. Today, Monday, June 11, Kylie succeeds Tyler Newton, RI’s interim CEO who will continue to serve as Chairman of RI’s Board of Directors. We are incredibly enthusiastic about Kylie’s extensive experience and the dedication, commitment, and growth she promises to bring to RI […]
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UK Retailers Have an Innovation Problem – Here’s What They Can Do About It

The Reputational View from the High Streets of London Reputation Institute’s London office overlooks Europe’s busiest shopping street, Oxford Street. John Lewis, a high-end chain of British department stores, is currently refurbishing their flagship branch on Oxford Street and, while they do so, the building is wrapped in temporary hoardings declaring it is “Always Here, […]
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Does the Public Give Your Company Benefit of the Doubt?

Benefit of the doubt is a key indicator of corporate success or failure. To understand exactly what is meant by benefit of the doubt and the scope of its impact, it’s useful to define reputation and supportive behaviors. What is reputation? At RI, we define reputation as the emotional connection a person has with a […]
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3 Strategies to Improve Corporate Reputation

Strong corporate reputations require active governance and long-term vision. Stefano Cini, Managing Director of Reputation Institute in Italy echoed this sentiment when he recently announced the ranking of 2018’s most reputable worldwide companies in Italy. The event, annually held at the National Museum of Science and Technology in Milan, is attended by Fortune 1000 executives […]
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Facebook is Losing Face: Reputation Declines in the US Signal an Elevation of Risk

In certain Eastern cultures such as China, people think of reputation in association with “face” as somewhat of a proxy for honor and self-respect. In Western cultures such as the US, reputation is also associated with “face value” based on perceived corporate image in the way a company is viewed and as a reflection of […]
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What is Reputational Risk?

First, let’s define reputation. At RI, we understand reputation to be the beliefs and opinions that are generally held about someone or something. In our case, we specifically study the reputation of global corporations, industries, countries, and most recently, CEOs. When we talk about reputational risk, we’re referring to the likelihood of negative events, as […]
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