Category Archives: Uncategorized

Amazon: No Same-Day Shipping When it Comes to Reputation

Between 2014 and 2016, Amazon was the most reputable company in the US. In 2018, while still holding on to a very strong reputation of 79.2 among the general public, Amazon dropped to number 10 in the US. Amazon’s reputation has mainly been driven by one specific stakeholder group: its customers. With 91% of respondents […]
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These are the Most – and Least – Reputable Cities in the World

City RepTrak is a global survey based on more than 22,000 ratings from the public in the G8 countries. It ranks the world’s 55 most reputable cities based on levels of trust, esteem, admiration, and respect. This data helps cities and governments understand how to set their city apart on the world stage, with a […]
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The Business Case for Reputation

Simply stated: reputation enhances business. This is not a bold claim — it’s a fact. Business is better when more people want to buy from, invest in, and work for your company. Companies with strong reputations leverage stakeholder support to outshine the competition and reap revenue rewards. Reputation is an economic multiplier and there are a variety […]
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6 Reasons Why Reputation Management is Crucial for Facebook’s Next CMO

Recently, Facebook has been on the hunt for a new Chief Marketing Officer, set to replace Gary Briggs, who announced his resignation this past January. Given the tumultuous few years Facebook has had — from data privacy scandals to fake news allegations, Russian election interference and CEO Mark Zuckerberg’s testimony in Congress — this new […]
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Why Apple (and Samsung) Should Be Worried About Huawei

Huawei’s exceptional growth over the past years in the telco manufacturing sector has been impressive, with consistent (if slightly slowing) double-digit increases in both revenue and profit, plus a breakthrough in the Forbes top 100 of the 500 largest global companies in 2017. More importantly, the Chinese smartphone maker just surged past Apple to assume […]
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Corporate Social Responsibility – How to Align Perception with Reality

In his recent annual letter to CEOs, Blackrock Chairman and CEO Larry Fink, stated that “society is demanding that companies, both public and private, serve a social purpose.” Companies achieve and serve social purpose primarily through their corporate social responsibility (CSR) initiatives. CSR is fundamental for companies to consistently be given a license-to-operate. And as […]
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7 Ways to Quantify Reputation

Q: How does Reputation Institute quantify an intangible concept like corporate reputation? A: Accurately. With a core team of incredibly smart data scientists and PhDs (read the white paper), a time and pressure-tested methodology, machine learning and artificial intelligence, but also, with a healthy dose of common sense. At Reputation Institute, we define reputation as […]
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CSR as a Buffer for Reputational Risk? Hey, It Works for Google

On July 18, 2018 the European Commission hit Google with a whopping $5.1 billion, or €4.34 billion, fine for illegal practices and abuse of the Android platform for market dominance. In the eyes of the EU, Google has become too big. In its press release, the European Commission claimed that Google breached EU antitrust rules, […]
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How CSR Impacts Corporate Reputation

Corporate social responsibility (CSR) is a way organizations choose to contribute to make the world a better place; to demonstrate that they care for a purpose other than profit. Under the CSR umbrella you’ll find the feel good side of business: philanthropy, volunteerism, activism, environmental protection, education, ethics, workplace culture. Not every company has a […]
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2018 Country Reputation Review – What It Takes to Be the Best

RI recently published research listing countries with the strongest reputations worldwide. This list, the result of our annual Country RepTrak® study, compiles the reputation of the 55 largest countries in the world. Fieldwork is carried out among informed consumers in the former G-8 countries (USA, Germany, France, Italy, UK, Canada, Japan and Russia). 2018 results: […]
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