Social Media’s Role in Corporate Reputation

As organizations scramble to keep up with emerging social platforms and trends, they are also looking for ways to confirm that their message and brand are consistent across these new channels. So how have companies like Panera Bread, Levi Strauss & Co., Domino’s Pizza and Starbucks leveraged social media to communicate their brand proposition and effectively […]
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Winning Millennials in the Dutch Financial sector

Google ‘millennials’ and the results are endless. As a generation, they are under the microscope constantly as organizations around the world dedicate resources to understanding what makes them tick. But before we paint them all with the one brush, Millennials can vary widely across geographies and industries. In a recent research brief, we honed in […]
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Industry Reputation – Benefit or Burden?

Ask any organization in the energy or financial sectors and they’ll tell you: the reputation of the industry you’re in can heavily influence your organization’s reputation. But this can also be a positive as well, as is the case for brewers in Belgium. We recently published a research brief comparing the impact of industry on […]
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The Reputation Landscape is changing in France

By Kasper Ulf Nielsen and Olivier Forlini, Reputation Institute The French public is expecting more from companies than ever before. It is not enough to deliver strong financial results companies also need to deliver on the social impact to win the trust and support with the French consumers. To be a top 50 company in […]
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The Role of Strong Leadership in Driving Stakeholder Support

Recent news items surrounding the CEO of Uber and the President of Samsung are just a few examples of how an organization’s leadership plays a large role in corporate reputation. We sometimes refer to the Leadership dimension of our RepTrak® model as the ‘driver of drivers,’ mainly because an organization’s leader represents the values of […]
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Leveraging Social Responsibility in an Era of Global Change

Whether advocating for free trade or worker’s rights, more than ever companies have a unique opportunity to engage internal and external stakeholders and demonstrate their commitment to programs and products that benefit society. Some of this may be a reaction to recent political winds and “actions,” but to be impactful in the long run, initiatives […]
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Reputation Economy 2017: RI Experts Weigh in with Their Predictions

We asked our reputation experts to share their thoughts on the state of the reputation economy as we transition into 2017. What were some of the highlights of 2016 and what can we expect in the year ahead? Kasper Ulf Nielsen Executive Partner, UK & France @Kasperulf Through the reputation research we have done over […]
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What Companies Can Learn from Why Trump Won the US Presidential Election: Focus, Purpose, Relevancy, and Conviction

You may love Trump, or you may hate him. And as we have found from our Presidential RepTrak® study since February 2016, many people consider him of especially low repute. But you can’t deny two things. One, Trump is now the de facto President elect. And two, how he won the election is probably one of […]
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Performance Spirals: Up for Amazon, Down for Samsung

In the financial markets, the ultimate barometer of a company’s performance is without doubt its market value –and that’s just based on the price investors are prepared to pay for its shares. But what makes a buyer bid up the price of a company’s shares? Research shows that, in most such things, the best predictor […]
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What are the odds that Samsung surfs the scandal?

These days we hear all sorts of stories around what Samsung has done with its Galaxy Note 7 product – a product that has built great consumer feedback until we heard the serious problems it can bring. Problems serious to the point that airlines do not allow it to be turned on during flights. In the […]
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