The Wireless Industry has a Reputation Problem Putting Mergers and Acquisitions at Risk

The recent announcement of a proposed merger between Sprint and T-Mobile – the third and fourth largest wireless carriers in the US – has renewed scrutiny of this segment of the telecommunications (“telco”) industry and the overall impact of sizable corporate mergers on consumers at large. Wireless providers have been confronted with mounting pressure from […]
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Reflections on Reputation in LATAM from ESOMAR 2018

I recently had the privilege to be keynote speaker at the ESOMAR Latin American Conference in Buenos Aires. As you may already know, The European Society for Opinion and Market Research (ESOMAR) is the gold standard of research best practices and insight mining, and is strongly associated with ethical codes of conduct when it comes […]
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Reputation Fallout of L.L. Bean’s Break with Tradition

L.L. Bean: a “family business” under pressure   After marrying into an 8th generation Maine family seven years ago, I soon came to understand how dear L.L. Bean was to them – and the Pine Tree State’s residents at large. Multiple family members – including my wife – worked for the company, pilgrimages to the […]
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Starbucks: What’s a CEO to Do During an Emotionally Charged Crisis?

[Editorial Note: As of today, Starbucks sits on an average reputation. Stay tuned for the development of this story as we track Starbucks’ reputation and leadership performance over the coming months.] On April 3rd, 2017, Kevin Johnson stepped in as the new CEO of Starbucks, succeeding one of the pivotal figures in Starbucks’ history – Howard […]
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Subaru: The “Be Who You Are Car” Sees Significant Reputational Gains in This Year’s US Top 100

It’s no wonder Subaru is the fastest riser of the US top 100 most reputable companies of 2018, jumping 236 spots in the rankings to #45. In the past year, Subaru increased its sales by 6.4% through Q3 marking the most significant rise in the Top 10-selling U.S. brands. And Subaru accomplished this while the automobile […]
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How to Earn a Strong US Corporate Reputation – in an Era of Disruption

  Reputation is perception – it’s an intangible concept. But these intangibles underscore political and socio-economic macro-trends that directly impact corporate successes and failures.   This year, reputation scores have decreased across the global corporate landscape—the global reputation bubble has burst with its sharpest decline since the Great Recession. The atmosphere is no different in […]
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Taking a Stand: Guns, Tobacco, and Minimum Wage

In the weeks following the tragic deaths of 17 students and staff members at the Marjory Stoneman Douglas High School in Parkland, Florida, there were no formal governmental legislation updates on gun control. Corporations, however, continue to step up by playing a larger societal role. Gun control, like equal pay, immigration, security breaches, and sexual […]
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Facebook is on Trial — and the Jury is Out

It has been a tumultuous 18 months for Facebook. And its perils are no longer isolated to the US but have amplified to a truly global scale. From accusations of influencing the outcome of the US Presidential election by accepting Russian advertising dollars to the alleged exploitation of up to 50 million personal profiles by […]
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What it Takes to be a Top 10 Most Reputable Company Worldwide in 2018

2018 marks an impactful year for reputation. In many ways, this year represents a strategic inflection point with an overall decline in reputation for the first time since the end of the Great Recession. With fake news, cybersecurity, corporate tax reforms, and gender equality grabbing the headlines, the measurement and management of reputation — its […]
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What is the Reputational Impact of Olympic Sponsorship?

Olympic Games, like the most recent in PyeongChang, South Korea, present a unique opportunity for corporations to reach millions of fans with the end game of strengthening their brand and boosting sales through targeted messaging about their products and services. Companies sponsoring the Olympics are increasingly investing in presenting the right message, particularly focusing on […]
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