Tag Archives: brand

Companies with Deeply Powerful Purpose Yield Corporate Brand Strength — to Enhance Reputation

We recently published a case study detailing the relationship between a company’s brand strength and reputation. The focus of this study was based on an understanding of corporate brand purpose and how it can impact reputation. Organization’s that fully activate their purpose – and leverage it as a rudder and rallying cry for decision-making based […]
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2016 U.S. RepTrak® 100 Demonstrates That A Strong Brand, Social Values Determine Public Perception

If there’s one big takeaway from our annual corporate reputation study in the United States, it’s that corporate reputation matters more than ever – and perhaps even more so than elsewhere in the world – given that so many of the companies at the top of our list have an “excellent” rating. The U.S. RepTrak® […]
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Q&A: What’s Brand Got to Do With It?

The link that I want to explore today is between brand and reputation. In the past six months, our Reputation Leadership Network (RLN) members have been asking about the relationship between brand and reputation. Our RLN members are senior communications executives at major corporations, such as P&G, Hershey’s and Lowe’s, who engage with their peers […]
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