Tag Archives: finance

Equifax’s Reputation Falls 14 Points to “Sub-Prime” Level

As a follow-up to a blog that was posted a few days ago, we decided to go back into the field to measure Equifax’s reputation among the US general public. In the wake of the data breach and subsequent events, what we have found is that Equifax’s reputation has plummeted. In February 2017, Equifax’s reputation […]
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Innovation Drives Strong Reputation for Visa

Visa, Inc. has been experiencing financial success year over year since its IPO in 2008. Our reputation research also reveals that Visa continually outperforms its competitors like American Express, Mastercard and the financial industry as a whole when it comes to measuring reputation. In fact, Visa’s most recent Pulse score (74.5) is over 5 points […]
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Winning Millennials in the Dutch Financial sector

Google ‘millennials’ and the results are endless. As a generation, they are under the microscope constantly as organizations around the world dedicate resources to understanding what makes them tick. But before we paint them all with the one brush, Millennials can vary widely across geographies and industries. In a recent research brief, we honed in […]
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