Tag Archives: Global

The Reputation of Pharma Is Improving, But Will Pharmaceutical Companies Embrace the Invitation to Connect with the General Public?

By Kasper Ulf Nielsen, Executive Partner, Reputation Institute The reputation of pharmaceutical companies with the general public is average, but improving. This might come as a surprise to many industry insiders but the reality is that people actually trust, admire, and respect the individual companies in the pharmaceutical industry and want to know more about […]
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2016 Global RepTrak® 100 Demonstrates Importance of Across-the-Board Reputational Excellence

For companies hoping to succeed in a dynamic and competitive global market, a consistently positive reputation for a wide range of factors, from product quality to corporate citizenship, is a necessity. That’s one of the biggest lessons from the 2016 Global RepTrak® 100, the world’s largest annual survey of corporate reputations. The Global RepTrak® 100 […]
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The Olympics May Be Bad For Your Civic Health

Whenever the bidding process to serve as a host for the Olympics begins, cities around the globe are quick to throw their hats into the ring, eager to take advantage of the acclaim and status that comes with hosting the quadrennial games. It’s easy to understand why most cities see the Olympics as a quick […]
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The World’s Most Reputable Cities Explained

By Fernando Prado, Managing Partner, Reputation Institute Just as people have reputations, cities and countries have reputations, too, and they have a direct impact on economic indicators such as tourist arrivals, exports, and investment. That’s to say that ranking the world’s most reputable cities isn’t about holding a popularity contest. Rather, it’s a reflection of […]
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If You Want to Know the Value of a Company’s Reputation, Ask Volkswagen.

The Volkswagen Group is in trouble following recent revelations surrounding the falsification of emissions data in the U.S., the world’s second largest automotive market. The US Environmental Protection Agency (EPA) has alleged that Volkswagen intentionally fitted ‘defeat devices’ to nearly 500,000 of its diesel cars. Apparently, these nifty little kits have sensors which can tell […]
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The Emotions Behind America’s Reputation Problem

Canada is the most reputable country in the world this year, but its neighbor the United States only ranks 22nd. So, why the disconnect? Reputation Institute just released the results of the Country RepTrak® 2015 survey, announcing the world’s most reputable countries. It turns out that when we surveyed thousands of people across the globe about […]
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Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
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Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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