Tag Archives: microsoft

What it Takes to be a Top 10 Most Reputable Company Worldwide in 2018

2018 marks an impactful year for reputation. In many ways, this year represents a strategic inflection point with an overall decline in reputation for the first time since the end of the Great Recession. With fake news, cybersecurity, corporate tax reforms, and gender equality grabbing the headlines, the measurement and management of reputation — its […]
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The Role of Strong Leadership in Driving Stakeholder Support

Recent news items surrounding the CEO of Uber and the President of Samsung are just a few examples of how an organization’s leadership plays a large role in corporate reputation. We sometimes refer to the Leadership dimension of our RepTrak® model as the ‘driver of drivers,’ mainly because an organization’s leader represents the values of […]
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