Tag Archives: Ranking

2016 U.S. RepTrak® 100 Demonstrates That A Strong Brand, Social Values Determine Public Perception

If there’s one big takeaway from our annual corporate reputation study in the United States, it’s that corporate reputation matters more than ever – and perhaps even more so than elsewhere in the world – given that so many of the companies at the top of our list have an “excellent” rating. The U.S. RepTrak® […]
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2016 China RepTrak® 100 Shows Who You Are Matters More Than What You Sell

For companies of all shapes and sizes, in all corners of the globe, one of the big takeaways from Reputation Institute’s 2016 China RepTrak® 100 is that who you are as a company matters more than what products you sell. What is unique about the RepTrak® Pulse score is that it captures both the emotional […]
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The World’s Most Reputable Cities Explained

By Fernando Prado, Managing Partner, Reputation Institute Just as people have reputations, cities and countries have reputations, too, and they have a direct impact on economic indicators such as tourist arrivals, exports, and investment. That’s to say that ranking the world’s most reputable cities isn’t about holding a popularity contest. Rather, it’s a reflection of […]
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About Volkswagen, Reputation, and Social Responsibility

By Dr. Charles Fombrun, Chairman, Reputation Institute The ongoing crisis at Volkswagen demonstrates the huge economic costs that companies face from failing to anticipate the material and reputational consequences of their actions. Some heads have already rolled, and others will surely follow as the embattled company sets out to address the deep concerns of the […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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