Tag Archives: RepTrak 100

Facebook is on Trial — and the Jury is Out

It has been a tumultuous 18 months for Facebook. And its perils are no longer isolated to the US but have amplified to a truly global scale. From accusations of influencing the outcome of the US Presidential election by accepting Russian advertising dollars to the alleged exploitation of up to 50 million personal profiles by […]
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What it Takes to be a Top 10 Most Reputable Company Worldwide in 2018

2018 marks an impactful year for reputation. In many ways, this year represents a strategic inflection point with an overall decline in reputation for the first time since the end of the Great Recession. With fake news, cybersecurity, corporate tax reforms, and gender equality grabbing the headlines, the measurement and management of reputation — its […]
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Reputation Institute Announces 2016 Research Agenda

As the end of winter approaches, we reach one of the most exciting times at Reputation Institute. Our survey teams have completed their work, returning to our research group a literal mountain of data gathered from more than 500,000 ratings in 20 different countries. Now we get to the analysis of all the information – to find […]
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If You Want to Know the Value of a Company’s Reputation, Ask Volkswagen.

The Volkswagen Group is in trouble following recent revelations surrounding the falsification of emissions data in the U.S., the world’s second largest automotive market. The US Environmental Protection Agency (EPA) has alleged that Volkswagen intentionally fitted ‘defeat devices’ to nearly 500,000 of its diesel cars. Apparently, these nifty little kits have sensors which can tell […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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