Tag Archives: reputation measurement

The Reputation of Pharma Is Improving, But Will Pharmaceutical Companies Embrace the Invitation to Connect with the General Public?

By Kasper Ulf Nielsen, Executive Partner, Reputation Institute The reputation of pharmaceutical companies with the general public is average, but improving. This might come as a surprise to many industry insiders but the reality is that people actually trust, admire, and respect the individual companies in the pharmaceutical industry and want to know more about […]
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2016 U.S. RepTrak® 100 Demonstrates That A Strong Brand, Social Values Determine Public Perception

If there’s one big takeaway from our annual corporate reputation study in the United States, it’s that corporate reputation matters more than ever – and perhaps even more so than elsewhere in the world – given that so many of the companies at the top of our list have an “excellent” rating. The U.S. RepTrak® […]
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2016 China RepTrak® 100 Shows Who You Are Matters More Than What You Sell

For companies of all shapes and sizes, in all corners of the globe, one of the big takeaways from Reputation Institute’s 2016 China RepTrak® 100 is that who you are as a company matters more than what products you sell. What is unique about the RepTrak® Pulse score is that it captures both the emotional […]
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Reputation Leaders Study Finds Companies with Strong Reputations Have a Foundation of Measurement in Place

Companies with strong and excellent reputations more often have a foundation of measurement in place and are able to focus their efforts on cross-stakeholder communication, corporate social responsibility and managing reputation risks, according to new research released this week by Reputation Institute (RI). The annual Reputation Leaders Study (RLS), in which RI surveyed more than […]
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The World’s Most Reputable Cities Explained

By Fernando Prado, Managing Partner, Reputation Institute Just as people have reputations, cities and countries have reputations, too, and they have a direct impact on economic indicators such as tourist arrivals, exports, and investment. That’s to say that ranking the world’s most reputable cities isn’t about holding a popularity contest. Rather, it’s a reflection of […]
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About Volkswagen, Reputation, and Social Responsibility

By Dr. Charles Fombrun, Chairman, Reputation Institute The ongoing crisis at Volkswagen demonstrates the huge economic costs that companies face from failing to anticipate the material and reputational consequences of their actions. Some heads have already rolled, and others will surely follow as the embattled company sets out to address the deep concerns of the […]
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If You Want to Know the Value of a Company’s Reputation, Ask Volkswagen.

The Volkswagen Group is in trouble following recent revelations surrounding the falsification of emissions data in the U.S., the world’s second largest automotive market. The US Environmental Protection Agency (EPA) has alleged that Volkswagen intentionally fitted ‘defeat devices’ to nearly 500,000 of its diesel cars. Apparently, these nifty little kits have sensors which can tell […]
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The Emotions Behind America’s Reputation Problem

Canada is the most reputable country in the world this year, but its neighbor the United States only ranks 22nd. So, why the disconnect? Reputation Institute just released the results of the Country RepTrak® 2015 survey, announcing the world’s most reputable countries. It turns out that when we surveyed thousands of people across the globe about […]
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Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
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Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
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