Tag Archives: Reputation Risk

About Volkswagen, Reputation, and Social Responsibility

By Dr. Charles Fombrun, Chairman, Reputation Institute The ongoing crisis at Volkswagen demonstrates the huge economic costs that companies face from failing to anticipate the material and reputational consequences of their actions. Some heads have already rolled, and others will surely follow as the embattled company sets out to address the deep concerns of the […]
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If You Want to Know the Value of a Company’s Reputation, Ask Volkswagen.

The Volkswagen Group is in trouble following recent revelations surrounding the falsification of emissions data in the U.S., the world’s second largest automotive market. The US Environmental Protection Agency (EPA) has alleged that Volkswagen intentionally fitted ‘defeat devices’ to nearly 500,000 of its diesel cars. Apparently, these nifty little kits have sensors which can tell […]
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Most Reputable No More? What’s at Stake for Amazon

Before the recent article in the New York Times, and the many accounts since that have come out, Amazon was perceived by the U.S. general public as the most reputable company in the United States. The U.S. general public’s perceptions of Amazon’s workplace have been formed largely through interactions with its excellent customer service, admiration […]
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The Time Is Now to Tackle Reputation Risk

Recent research shows that reputation risk is a top 3 risk for companies, yet only one-third say they are comfortable with how they are managing reputation risk. The key reasons cited: lack of a clear framework to make the intangible risk of reputation tangible push-back from the risk community on an issue that appears to […]
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Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
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Q&A: Risky Business – How to Proactively Manage Reputation Risk

When most people hear about reputation risk, they often first think of large companies who haven’t demonstrated strong risk management practices. Target with its data breaches often comes to mind, or the banking industry’s missteps and eventual federal bailout of eight large banks. And rightfully so, because Target and the banking industry didn’t just put […]
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