Tag Archives: Samsung

What is the Reputational Impact of Olympic Sponsorship?

Olympic Games, like the most recent in PyeongChang, South Korea, present a unique opportunity for corporations to reach millions of fans with the end game of strengthening their brand and boosting sales through targeted messaging about their products and services. Companies sponsoring the Olympics are increasingly investing in presenting the right message, particularly focusing on […]
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BlackRock Doubles Down on CSR

BlackRock CEO Larry Fink’s recent annual letter to CEOs holds a mirror up to leading companies around the world and challenges them to take a serious look at their purpose as organizations. From corporate governance to local community investment, Fink emphasized the importance of CSR programs that make a real impact on both financial and […]
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