Tag Archives: starbucks

Starbucks: What’s a CEO to Do During an Emotionally Charged Crisis?

[Editorial Note: As of today, Starbucks sits on an average reputation. Stay tuned for the development of this story as we track Starbucks’ reputation and leadership performance over the coming months.] On April 3rd, 2017, Kevin Johnson stepped in as the new CEO of Starbucks, succeeding one of the pivotal figures in Starbucks’ history – Howard […]
Read More »

Social Media’s Role in Corporate Reputation

As organizations scramble to keep up with emerging social platforms and trends, they are also looking for ways to confirm that their message and brand are consistent across these new channels. So how have companies like Panera Bread, Levi Strauss & Co., Domino’s Pizza and Starbucks leveraged social media to communicate their brand proposition and effectively […]
Read More »

Leveraging Social Responsibility in an Era of Global Change

Whether advocating for free trade or worker’s rights, more than ever companies have a unique opportunity to engage internal and external stakeholders and demonstrate their commitment to programs and products that benefit society. Some of this may be a reaction to recent political winds and “actions,” but to be impactful in the long run, initiatives […]
Read More »