Tag Archives: US RepTrak

How to Earn a Strong US Corporate Reputation – in an Era of Disruption

  Reputation is perception – it’s an intangible concept. But these intangibles underscore political and socio-economic macro-trends that directly impact corporate successes and failures.   This year, reputation scores have decreased across the global corporate landscape—the global reputation bubble has burst with its sharpest decline since the Great Recession. The atmosphere is no different in […]
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Tesla, Musk, and How to Skyrocket Your Reputation

In the stardust-covered wake of the Tesla Roadster, propelled into space by Elon Musk’s SpaceX, prevails an innovative triumph, a public relations boom, hints of environmental controversy, and a recently downtrodden stock. In other words, people have opinions, and perhaps even more questions. Does this incredible stunt boost Tesla’s reputation, and if so, how? And, […]
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