Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
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Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
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Q&A: The Science Behind RepTrak®

Now, more than ever, companies are recognizing the need to measure their reputations. Hits to a company’s reputation can be devastating, whether it’s the Apple Foxconn scandal or the recent data breach involving security contractor USIS and the hacking of the security clearance information of 4.2 million U.S. government employees. What better time than now […]
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Q&A: What’s Brand Got to Do With It?

The link that I want to explore today is between brand and reputation. In the past six months, our Reputation Leadership Network (RLN) members have been asking about the relationship between brand and reputation. Our RLN members are senior communications executives at major corporations, such as P&G, Hershey’s and Lowe’s, who engage with their peers […]
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The Derailment of Amtrak’s Reputation?

Figuring out the cause of the Amtrak derailment in Philadelphia has been anything but straightforward. We’ve heard about the train speeding, a projectile purportedly hitting the train, and now the focus is on the engineer’s cellphone and whether he was texting. Already we know there have been repercussions for Amtrak, who is being required by […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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Q&A: Risky Business – How to Proactively Manage Reputation Risk

When most people hear about reputation risk, they often first think of large companies who haven’t demonstrated strong risk management practices. Target with its data breaches often comes to mind, or the banking industry’s missteps and eventual federal bailout of eight large banks. And rightfully so, because Target and the banking industry didn’t just put […]
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Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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Kraft and Heinz: A Corporate Marriage Based On Good Reputation

The recent announcement of the merger between Heinz and Kraft to create “The Kraft Heinz Company” as the fifth largest food company in the world, raises all sorts of questions from a corporate, branding, and reputation perspective. As the two enterprises continue to finalize the details of their corporate marriage and make plans to tie […]
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Casting Light on the Shadow that Is Reputation

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln This quotation really struck a chord with me and brought forth imagery from nature to convey reputation in a tangible way. Reputation is built on a foundation of […]
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