Reputation Measurement: Three Golden Rules

Sometimes it takes a lot to cut through the unnecessary complexity of measurement programs. At Reputation Institute, we believe applying three simple principles to your reputation measurement will guide you to develop a best-in-class metric system. The best professional business people appreciate that context is everything. And this has never been truer for reputation measurement […]
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Most Reputable No More? What’s at Stake for Amazon

Before the recent article in the New York Times, and the many accounts since that have come out, Amazon was perceived by the U.S. general public as the most reputable company in the United States. The U.S. general public’s perceptions of Amazon’s workplace have been formed largely through interactions with its excellent customer service, admiration […]
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The Time Is Now to Tackle Reputation Risk

Recent research shows that reputation risk is a top 3 risk for companies, yet only one-third say they are comfortable with how they are managing reputation risk. The key reasons cited: lack of a clear framework to make the intangible risk of reputation tangible push-back from the risk community on an issue that appears to […]
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The Emotions Behind America’s Reputation Problem

Canada is the most reputable country in the world this year, but its neighbor the United States only ranks 22nd. So, why the disconnect? Reputation Institute just released the results of the Country RepTrak® 2015 survey, announcing the world’s most reputable countries. It turns out that when we surveyed thousands of people across the globe about […]
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Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
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Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
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Q&A: The Science Behind RepTrak®

Now, more than ever, companies are recognizing the need to measure their reputations. Hits to a company’s reputation can be devastating, whether it’s the Apple Foxconn scandal or the recent data breach involving security contractor USIS and the hacking of the security clearance information of 4.2 million U.S. government employees. What better time than now […]
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Q&A: What’s Brand Got to Do With It?

The link that I want to explore today is between brand and reputation. In the past six months, our Reputation Leadership Network (RLN) members have been asking about the relationship between brand and reputation. Our RLN members are senior communications executives at major corporations, such as P&G, Hershey’s and Lowe’s, who engage with their peers […]
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The Derailment of Amtrak’s Reputation?

Figuring out the cause of the Amtrak derailment in Philadelphia has been anything but straightforward. We’ve heard about the train speeding, a projectile purportedly hitting the train, and now the focus is on the engineer’s cellphone and whether he was texting. Already we know there have been repercussions for Amtrak, who is being required by […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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