McDonald’s Reputation Hit a New Low, But Will It Turn Around?

McDonald’s reputation is weaker than ever this year, taking a nosedive from an average reputation last year. With an 8-point drop in reputation year over year, McDonald’s had the largest decline in reputation of any U.S. restaurant chain…

The World’s Most Reputable Cities Explained

By Fernando Prado, Managing Partner, Reputation Institute Just as people have reputations, cities and countries have reputations, too, and they have a direct impact on economic indicators such as tourist arrivals, exports, and investment. That’s to say that ranking the world’s most reputable cities isn’t about holding a popularity contest. Rather, it’s a reflection of […]
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About Volkswagen, Reputation, and Social Responsibility

By Dr. Charles Fombrun, Chairman, Reputation Institute The ongoing crisis at Volkswagen demonstrates the huge economic costs that companies face from failing to anticipate the material and reputational consequences of their actions. Some heads have already rolled, and others will surely follow as the embattled company sets out to address the deep concerns of the […]
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If You Want to Know the Value of a Company’s Reputation, Ask Volkswagen.

The Volkswagen Group is in trouble following recent revelations surrounding the falsification of emissions data in the U.S., the world’s second largest automotive market. The US Environmental Protection Agency (EPA) has alleged that Volkswagen intentionally fitted ‘defeat devices’ to nearly 500,000 of its diesel cars. Apparently, these nifty little kits have sensors which can tell […]
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Reputation Measurement: Three Golden Rules

Ed Coke, Director of Consulting Services UK and Ireland, Reputation Institute Sometimes it takes a lot to cut through the unnecessary complexity of measurement programs. At Reputation Institute, we believe applying three simple principles to your reputation measurement will guide you to develop a best-in-class metric system. The best professional business people appreciate that context […]
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Most Reputable No More? What’s at Stake for Amazon

Before the recent article in the New York Times, and the many accounts since that have come out, Amazon was perceived by the U.S. general public as the most reputable company in the United States. The U.S. general public’s perceptions of Amazon’s workplace have been formed largely through interactions with its excellent customer service, admiration […]
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The Time Is Now to Tackle Reputation Risk

Recent research shows that reputation risk is a top 3 risk for companies, yet only one-third say they are comfortable with how they are managing reputation risk. The key reasons cited: lack of a clear framework to make the intangible risk of reputation tangible push-back from the risk community on an issue that appears to […]
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The Emotions Behind America’s Reputation Problem

Canada is the most reputable country in the world this year, but its neighbor the United States only ranks 22nd. So, why the disconnect? Reputation Institute just released the results of the Country RepTrak® 2015 survey, announcing the world’s most reputable countries. It turns out that when we surveyed thousands of people across the globe about […]
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Cha-ching! Making Dollars and Sense of a Country’s Reputation

Why is it important for a country to have a good reputation? The answer is clear. A country’s reputation has a direct impact on its economy and society as a whole. That’s to say that to be held in high-esteem by other countries isn’t just about having a good image. Countries seeking to improve their […]
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Reputation: You Can’t Manage What You Don’t Measure

These are some of the many questions that companies ask Reputation Institute (RI) every day. A company’s reputation can be impacted on many different fronts, all at the same time. Understanding how a company’s reputation changes over time is essential in today’s world. Every stakeholder group is influenced in many different ways from the tone […]
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