The Derailment of Amtrak’s Reputation?

Figuring out the cause of the Amtrak derailment in Philadelphia has been anything but straightforward. We’ve heard about the train speeding, a projectile purportedly hitting the train, and now the focus is on the engineer’s cellphone and whether he was texting. Already we know there have been repercussions for Amtrak, who is being required by […]
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America’s Most Reputable Companies

Reputation Institute conducts an annual survey of the world’s most reputable companies, but also country-specific surveys. Just last week, we revealed that Amazon, Kellogg’s, and LEGO topped our 2015 survey of America’s most reputable companies. For our US RepTrak® 100 survey, we conducted more than 50,000 interviews with the US general public in 1Q 2015 […]
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Q&A: Risky Business – How to Proactively Manage Reputation Risk

When most people hear about reputation risk, they often first think of large companies who haven’t demonstrated strong risk management practices. Target with its data breaches often comes to mind, or the banking industry’s missteps and eventual federal bailout of eight large banks. And rightfully so, because Target and the banking industry didn’t just put […]
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Getting to the Bottom of the Top 100 Most Reputable Companies in the World

Getting to the bottom of which companies are the world’s most reputable is no easy task. But that’s exactly what we’ve taken on at Reputation Institute with our Global RepTrak 100 survey. And we’re up to the task. We conduct the world’s largest survey of corporate reputation, with more than 61,000 survey respondents in 15 […]
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Casting Light on the Shadow that Is Reputation

“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” – Abraham Lincoln This quotation really struck a chord with me and brought forth imagery from nature to convey reputation in a tangible way. Reputation is built on a foundation of […]
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